Artist Launch
Ad campaigns for artists, labels, and releases.
We build a paid release campaign that puts your music in front of the right people as cost-effectively as possible.
The setup
You bring the music. We operate the campaign.
Artist Launch is for artists, labels, and music teams who want more listeners without having to learn Meta Ads, campaign structures, link pages, tracking, and optimization themselves.
01
You send the details and material
The campaign starts from the client portal. We usually need the artist and release details, cover art, videos or images, presave or listening links, link page services, and possible wishes for countries, audiences, or reference artists.
- artist name, release name, and release date
- cover art, videos, social clips, or artist photos
- presave link before release and listening links after release
- wishes for countries, audiences, services, and reference artists
02
We review the release and material
We do not only check whether there is enough material. We look for the angle that can actually work in advertising: the strongest part of the song, the feeling, the audience, the channel, and the creative versions.
- the strongest section of the song
- who the song is likely to resonate with
- whether to start with Meta, TikTok, YouTube, or a combination
- whether the material works as-is or needs editing
03
We build the campaign link page
A listener who clicks the ad can choose where they want to listen. At the same time we get tracking data that aggregator smart links usually do not provide well enough for campaign optimization.
- Spotify
- Apple Music
- YouTube
- Deezer
- Tidal or another important service
04
We build the ad campaign
The campaign is usually built in Meta Ads for Instagram and Facebook. Depending on the budget and goal, it can be expanded to TikTok or YouTube when that supports the release.
- a moving ad built from the cover art
- vertical video or lyric-style clip
- song sections cut from different moments
- multiple text, audience, or visual angles tested in parallel
05
We optimize while the campaign is live
Once the campaign is running, we follow the results and move weight toward where the ad budget works hardest. A weak version is not kept live just because it was the original idea.
- ad versions
- countries and audiences
- texts, videos, and song moments
- conversions and cost per result
06
The campaign usually runs for about two weeks
A two-week campaign works especially well for singles and small to medium budgets. The campaign can be extended if the data looks good and the budget should be increased.
- controlled launch phase
- enough data for optimization
- option to continue based on results
07
The impact can be direct and indirect
A conversion does not automatically mean one stream, follower, or fan. It means someone moved from the ad toward the music. Some listen immediately, some later, some save the song, and some return to the artist profile later.
- direct listens and link clicks
- artist profile traffic
- saves, follows, and later listens
- possible signals for algorithmic sources
08
You get a campaign report
At the end of the campaign you receive a clear summary of what happened, what worked, and what should happen next. The depth depends on the package.
- ad budget used
- traffic, conversions, and best ads
- best-performing audiences or countries
- conclusions and next recommendations
Why it matters
Even a good song does not automatically find its audience.
More music is released than ever. Uploading a song to Spotify, YouTube, or other platforms is rarely enough for the right listeners to find it.
Paid advertising is not meant to turn a weak song into a strong one or build an artist brand from nothing. Its job is to put a ready release in front of the right people and give it a better chance to get listeners, reactions, and data moving.
Results are usually strongest when the artist is active alongside the ads: posting, talking about the release, testing angles, and building a world around the song.
Conversions
Directional estimates.
Exact numbers cannot be promised. Results depend on the song, genre, artist brand, material, countries, timing, and audience reaction.
500 €
Light test budget
about 1,000-2,500 conversions
750 €
Broader release support
about 1,500-3,750 conversions
1,000 €
Stronger campaign base
about 2,000-5,000 conversions
A conversion means someone moves from the ad toward the music, for example to the link page or a streaming service. It is not a promise of a stream, follower, or fan.
Not just clicks
A click is not just a click.
When someone chooses to click toward a song, they have already reacted to the music, visual, or artist world. The goal is not to buy isolated clicks, but to find people who may listen again, save the song, follow the artist, and return later.
Direct impact
Ads bring traffic to the link page and listening services. We see which creatives, countries, and audiences move people.
Indirect impact
Some people listen later, save the track, visit the profile, or encounter the song later through an algorithmic source.
Next release
The campaign leaves data that can shape audiences, messages, and content angles for the next release.